I feel that online life is characterized by estrangement and longing.
That’s one of many thoughtful things author Rick Moody has said. It’s mostly on my mind because I am trying to think through – even think ahead – of what online life offers to support those who wish to make lasting, holistic changes in their lives.
When I say think ahead, I mean I want to consider what is coming next, after the internet. I am not technologically savvy enough to begin to imagine Web 3.0 – let’s leave that to the folks at Wired (who, when they consider it, usually seem to discuss the future in terms of integration of the market with the growing trove of personalized data that lie in the Big Four’s server farms). What I do know is that the version of personalization that Web 2.0 has offered is becoming increasingly dehumanized, even as it accumulates granularity in the data it uses to define us.
For example, I am noting the change month-to-month, even week-to-week, in my social media experience. That’s how fast it is happening. The shift to flash video in the Facebook feed was surprising – suddenly one day, the pictures began to move, like an animated Disney forest – but even more so has been the recently aggressive prompts to remember my friends’ birthdays, and to send them greetings on their big day. And FB has begun coughing up images and posts that I shared two, even three years ago, in the interest (I think) of building some narrative arc into my online experience, some gentle sense of a story unfolding with peaks and valleys, learnings and enduring mysteries.
All of this has the tacit effect of reminding me, over and over, how much FB knows about me; how much of myself I have confided to them in the interest of them, in turn, confiding it to my friends. The net effect is disquieting, especially when FB tips even farther into the uncanny valley and tells me how glad it is I am using Facebook tonight. Comparisons to Hal telling Dave “I can’t let you do that” are not far off: suddenly the machine is addressing me, reinforcing some behaviors and discouraging others. And all the while, the space itself becomes more cluttered with both the elements of the world that FB’s algorithms tell it I want to see and the elements that let it monetize my eyeballs: the in-feed ads, the growing box in the upper right telling me what news is “trending” in my geographic area and therefore should be attended to, even the little strobe effect that has been built into some images that flashes unexpectedly, forcing my autonomic system to attend more to that image. I comply – I am only an animal, after all, drawn to light and movement – but always at the cost of a little panic, a little unanticipated arousal that makes the whole mise en scene that much more agitated, fragmented, atomized.
What an odd word for this reflection to cough up: “atomized.” It’s the word of another generation, of course: my childhood, the period in which the split atom represented all our greatest hopes and fears for what we might do upon or against our planet. Here I use it to describe the various splittings and increased resolution that the data-saturated environment has made real. My preferences in politics, drink, film, have all been recorded – even, infamously, whether I respond more desireably to happy or sad news. The 1s and 0s of the simple binary that underlies everything digital are, in turn, constituting me as a pointillist portrait, with the points themselves subdividing again and again as they reach toward absolute constitution of me, homo digitalis, Digital Man.
Whew. That was intense. But I only hope I communicate something of the experience of being online these days. To return to Moody’s observation: all these simulacra have the two net effects:
- they render me further estranged from who I really am, and who my friends really are;
- they engender greater longing in all of us to find each other, and ourselves, once again.
First, the estrangement. Online, both my friends and I become avatars, more and less than our actual selves, when distilled to our online presences. The word is first used in 1985, borrowed from the Hindu word for a deity manifesting in the world in physical form (but inverting it, as the designer wished the in-game representation of the player to be the human player’s instantiation of himself in the not-real world of the game). Our avatars are thus less and more than human: only what we tell them we are, but with the gaps filled in and smoothed over by big-data analytics that a user base of more than one billion makes possible at FB.
Avatars are able to communicate in seconds around the globe, share the slightest inkling of a thought with thousands at once and gather their replies a moment later. We give up something slow and dense and muddy in our transmutation from flesh to pixel, but we are happy to make the switch because of how time and space collapse for such a low price of admission. (Remember: if it’s free on the internet, you’re the product.) Our estrangement from our flesh is transcendence, initially, but becomes anomie (what happens when “unruly scenarios result in fragmentation of social identity and rejection of self-regulatory values”). We are unable to get back to the type of connection we took for granted before; we are unmade from our usual capacity to connect, and cannot be remade into regular people for blood or money.
Which feeds us into the longing: the itch we can’t scratch for human connection. It seems all the more doable by the day, because of how high fidelity the reproductions of humanness online are. With pixels this dense – 1080p, even more for us top-shelf Apple-biters – everything looks as good as being there. But what we see there is not really there, and our somatic beings know it, and tell our brains and our hearts that we are connecting even as our senses wish to tell us we are. I understand artifical sweeteners causes a similar effect: even though, metabolically, we are not consuming sugar, our emotional desire to consume (i.e., our appetite) is engaged as if we were, and we consume more than we would if we were consuming actual sugar (i.e., our auto-off that kills our appetite once we are sated is hijacked, so we can’t know when we’re sated). Addressing our longing for sweetness through artificial means only intensifies our longing; addressing our desire for connection through avatar interface only intensifies our desire.
I know how cranky all this might sound. There has always been societal concern when a new technology of representation shows up to render our fictions more realistic, from the cheap pulp novels of the eighteenth century to the lurid true crime mags and comic books of the 1950s, even the video games which supposedly began warping our connection to reality the instant they appeared in our shopping malls (which echo the same concerns about pinball machines fifty years earlier). Each scared the elders by the simulation of reality offered and the way it was feared to affect the users’ engagement with the real thing. I observe that none of the past technologies actually beheld a rendering of the real thing within its grasp (3d printers). There’s a real way to avoid my concern by just chalking it up to the last generation being scared of the kids, with their jalopies and their rock and roll…and their VR helmets.
But there is a difference this time – perhaps for the first time. The past technologies all sophisticated the users’ palette for imaginative substance, true, and perhaps dulled the imagination by offering more and more to be seen, not pictured. But nothing was hyperreal, realer than real (except, frequently, in the SF stories that some of this technologies serialized). Now – here, in the same laptop I compose these lines upon, a browser window away – I have access to Who My Friends Actually Are: what they look like, what their kids look like when thy open their birthday presents, what they think is funny and sad and horrifying.
They are Really There. And, ineluctably, they Are Not.
* * *
So what does my despotic fever dream here have to say about Web 3.0? Or more to the point, its potential role in supporting humans seeking to make lasting, healthy behavioral and relations changes to themselves?
First off, it should be noted that, were our avatars in fact our selves, this line of thinking would end (and I would be out of business). Because as we become more saturated with data, and more constituted by data, we begin to believe the modernist fantasy that we should respond as data: to logic, to preponderance of evidence, to statistical models that can predict what we will do and the margin of error that accounts for the few times we don’t do what we should.
But we don’t. Homo digitalis remains more homo than digital. And while the work that needs to be done can adapt to be communicated, reinforced, or personalized through multiple platforms and modes of engagement, the work itself remains stubbornly analog:
- It almost always begins with an experience of acute pain, or a shift in chronic pain that has been suffered for a long time that suddenly makes it no longer bearable. That pain may be internally generated, but it is more frequently thrust upon the person by outside circumstances.(The only force other than pain that I have seen start the cycle is the intervention of some higher or greater power, accountable to no one but itself – Paul’s change on the road to Damascus is an example.)
- It always requires that the pain compel a person to come to a greater understanding of who he is and how he acts, through application of a structure for understanding that both accounts for his complexity and demonstrates how utterly like everyone else he is.
- It always requires him to replace a discrete number of undesirable behaviors with desirable behaviors in short-cycle, describable ways;
- It always requires her to practice the changed behaviors unceasingly, with complete personal accountability, which is immeasurably helped by the constant support of at least one other person who helps him stay accountable.
Following from these four principles, it becomes apparent that the very context of Web 2.0 is inimical to the first event taking place, and seriously obstructs the others.
The algorithms that encourage estrangement and longing do so by disrupting organic relations to ourselves and to each other, and replacing them with less nutritive but still appetizing simulacra of those relations which in turn (like artificial sweeteners) create greater desire for their ersatz relations. This dance of estrangement and longing is a shadow play that distracts us from the Really Real: our actual experience of the world, and others’ experience of us as we move through it (i.e.. our sensory engagement with it, which in turn points to its lasting aspects).
The only way social media technology can support lasting, permanent human change is by becoming something utterly other than what it is: by becoming a means to engage reality rather than create surrogates of it; by becoming a tool to amplify and deepen our engagement with reality rather than filter and mediate and edit and Awesomeize it.
What might that look like?
I’ll sound like a spokesperson for a product for the next moment, but I am not.
I am forming these lines using a program called iA Writer. It is a radically simplified text creation environment, which appears more like typing letters on a page in a typewriter than any word processing program that I have ever used. Looking at my screen, all I see are the words I type, and a pale blue line which pulses at the point where the next character I type will appear.
However, it is not a typewriter: beneath the seamless surface is the most powerful word recognition and autocomplete functions I have ever encountered. I fee like I could type with my elbows, and this program would know what I am trying to inscribe and do the work for me. Everything I type is instantly backed up, on the machine and to a remote server, and exporting my writing to other formats or the web to share is easily done with simple menus that appear only when I mouse up to them, and disappear otherwise.
In short: the technology here has been developed to the point where it disappears, and functions only in the service of my own self-expression, reflection, and sharing of who I am with others. I am more myself on the page than I would be without this technology; the alacrity with which I can express myself is enhanced, but the thoughts themselves are not. If there is anything in the autocomplete that gives me some plausible words more than others, thereby shaping my text for me, it is deeply unconscious – I can’t see it.
It perhaps makes me more articulate in my writing than I would otherwise be; someone reading me might think me a shade more well-spoken than I actually am. But what I am enabled to express by being saved form the hunt-and-peck typing I never unlearned is more than enough compensation for that slight enhancement of who I am when I write. I feel the program facilitates me slightly in becoming more of myself; in offering more of myself up for reflection or sharing, or declaration.
What if this genre of technological development were brought to the social media environment? What if there were a way to be in connection with others – with those we already love in meatspace – that enabled and enhanced expression and perception rather than re-presenting it? What would that look like? Here are some possibilities:
- It would minimize estrangement of ourselves from ourselves and each other by making available only exactly who we say we are, how we look, how we sound, and would do so through an interface that offered only ourselves to each other.
- Nothing of us would be captured, no algorithms would be created or improved based upon our responses to them (though how that autocomplete gets so good would have to be figured out, then). Our iterations and interactions would live beyond the moment in which we have them only if and when we choose to inscribe them through writing, or sound, or video, or some other mode of presenting reality as yet undeveloped.
- We would have access to under-the-hood tools that encouraged the set of interactions with self and other that fosters healthy self and other-creation: focused listening and speaking. Truth telling. Empathetic understanding of the consequences of our actions. Accurate depictions of what might be if we were to make different choices next time. Nothing would be entertaining, other than ourselves. Nothing would compete for our eyeballs, other than ourselves.
You can see how these features would map onto the characteristics of real, lasting change:
- Such an enhancing technology should probably enable us to feel the pain of the consequences of our actions more quickly and deeply than we otherwise would, and therefore bring us more readily to the place we need to be for change to happen.
- It should probably give us access to a model of understanding human experience that both lets us see what is unique and ineffable about each of us while at the same time allowing us to see the ways in which all humans are the same.
- It should probably offer specific, articulable behaviors that can be changed in short-cycle, describable ways.
- It should probably support one-on-one accountability for practicing those behaviors and learning from the experience of trying to live into a different way of being, in direct and supportive ways.
None of these innovations would change the fact that technology is always, to date, only expressed in images, words, and sounds. This technology, at its most perfectly realized would only ever be an augmentation of lived reality, not its surrogate, as surely as the written word is not the same as the spoken word, or the inchoate languaging that churns inside all of our heads, all the time.
But our writing is itself a precious technology that lets us arrest the flight of our thought, inscribe it and reread it and perfect it, in order to read it back to ourselves and share it with others. We can reflect without writing, but we reflect differently with it. So might we connect to ourselves and each others without this technology I am proposing – but perhaps we could discover a new level of possibility through connecting with it.
Maybe there’s a way to build this new way of being in connection through existing channels, but I do not see it. I can see ways to use existing social media platforms to educate people about another way to connect, and to invite them to come and try it – but it cannot be monetized through information gathered about people. Perhaps it cannot be monetized at all, except by an initial buy-in and a monthly fee that grants access to the service (like my writing app – or, for that matter, like joining almost any supportive group). It would need to charge enough to sustain itself; no one can get rich off it, any more than the ministry should be a way to get rich. Words like “open source” and “crowdsource” have new meaning in this context: it would needs be a true commonwealth (“a political community founded for the common good”), accessible to all. Perhaps it can be built upon existing platforms that share these values.
But that’s what it would look like. Can we do it? Can it be done? I do foresee a time when those who seek a more authentic, reality-affirming engagement with themselves and others through technology forsake the versions of themselves they originally established online for more powerful, more responsive ones, like folks of a certain age abandoning their Hotmail accounts (or, indeed, the kids leaving Facebook in droves for hipper, more anonymous platforms as FB was overrun by their parents).
I believe that homo digitalis is not as fully formed by the social media powers as those powers would wish to believe. I wonder at the moment when all the pictures of my grandson that his parents have so lovingly archived are presented to him, at eighteen, as the backbone of his new Facebook profile – and anticipate a revolt, from him and his peers, that any entity would presume to tell him who he was, and therefore is and shall be.
We are still people, beneath the pulp novels, pinball machines, comic books, video games, social media chatter, and immersive 3D environments. We’ll find a way to continue being so. How will it look? What will it mean for those of us who wish to change and be better? What do you think?
Image a shameless lift from the promotional materials of the 2015 film Ex Machina, which I have not seen but has very arresting art, with thanks.